Company Timeline


ABC Design Germany

In 2012 ABC Design can look back over more than 20 years of success. 

Dietmar Fischer laid the foundations for the company’s success when he decided to sell high-quality children’s products at a value for money prices in Germany. Today ABC Design is a market leader in Germany for combination travel systems, exporting its products to 33 countries all over the world and always coming up with new products and novel technical solutions.

1989 ABC Design is established in Waldshut in Baden-Württemberg by Dietmar Fischer and his wife Evi. The young family enterprise starts with the German market launch of the Italian pram brand “Monbebe”. The launch is accompanied by the specialist retail catalogue of the same name and a debut appearance at the “Kind + Jugend” trade fair for the babies and toddlers.

1991 The first ABC Design collection comes onto the German market under the name “Baby Fun”.

1993 “Baby Fun” is discontinued, to be replaced by the first collection of ABC Design under the same name.

1995 ABC Design presents its new “Tech Rider”, the world’s first stroller with an adjustable push-bar.

1997 Childbirth is sometimes a double act - ABC Design launches its first twin pushchair. In the same year ABC Design launches it's first catalogue for the public.

1998 ABC Design is on course for expansion, with its products already being sold in more than 26 countries all over the world.

1999 The fast-growing company moves into a new office building in Albbruck. A modern 5,000 square metre high-bay warehouse on the adjacent plot is fitted out with the capacity to store 2,200 pallets.

2000 ABC Design is totally on trend and kits out its first pushchair with pneumatic tyres. ABC Design launches a new product - the “Boomer” high-chair.

2001 Eastward expansion course - ABC Design makes its debut at the “Mother & Baby” trade fair in Moscow.

2003 Kids on the road - ABC Design launches its first pram with a car seat. ABC Design presents end consumers with the new 2003/2004 catalogue featuring its many new products. ABC Design is presented with the Moscow Trade Fair GOLD AWARD for two of its products exhibited at the fair.

2004 Jörg Zehe is appointed to the management board and works alongside Dietmar Fischer as his deputy. He takes immediate charge of the Germany Sales and Export divisions.

2006 Pram's for Spain’s offspring - ABC Design makes its debut at the “Feria Valencia de Puericultura” trade fair in Valencia.

2007 ABC Design sees its Albbruck workforce grow to 40 employees and is selling its products in 33 countries all over the world. A drive for innovation sees custom solutions coming onto the market, such as the “3-Tec” combi travel system or the “Zoom”, the smallest double buggy on the German market. Safety and quality are of equal importance to innovative product solutions at ABC Design.

The “TakeOff” folding buggy is the first product to be developed by ABC Design to win the iF Product Design Award. In the same year the “TakeOff” is nominated for the Design Award of the Federal Republic of Germany.

2008 The “TakeOff” stroller carries off another award, winning silver in the prestigious IDEA Awards. ABC Design showcases two attractive new products at the “Kind + Jugend” trade fair, namely the “Condor” travel system and the “Spider Bouncer” baby bouncer.

2009 The “Zoom” double buggy wins silver in the Best Baby & Infant Product Award 2009.